Search Engine Optimization
Google search console is a good example of search engine. Bing, Yandex and Yahoo simultaneously have similar engines responsible for web page crawling and finally revealing the results to organic searchers.
How can we help your business with our professional SEO services? We have an overabundance workforce of skilled SEO experts who delights in different areas of search engine optimization. With the utmost aim of ensuring that your products and businesses are not only advertised on your websites -- but are also visible to the right set of audience.
We are the top provider of expert social media marketing services. We have over years in delivering social media services, and a long list of satisfied customers. We will be happy to provide additional references upon request.
Our goal is to provide a comprehensive social media program that integrates smoothly with other marketing and advertising programs and messaging, whether online or on other media.
The Provider will not engage in posting inauthentic reviews on review sites like Yelp and Yahoo as part of the social media program. Such activities are generally considered unethical and not part of legitimate social media work. The Provider will, however, assist in creating or improving descriptions of the Client’s business available on these sites.
Social Media Optimization is used to increase service awareness and loyalty through the recommended usage of social media platforms such as Twitter, Facebook, and Blogs. An integrated process builds strong customer relationships and solid business branding creating additional value for customers and their businesses. Your social media should be intertwined with your website and be focused on your target market.
In addition to branding your business, social networks play an important role in achieving good search engine rankings and creating user loyalty. It's incredibly important to create and maintain your presence in an ever-fluid social network environment.
*Our Company will set up and spend the first 30 days managing this campaign.
Facebook
Be a “tour guide” for prospective visitor. Show off what there is to do for the success of campaign.
PPC is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. If you are just getting started with PPC campaign it should be more specific in the term of goals, keywords, targeted audience etc, than organic SEO. For example targeting wrong keywords will target wrong people/websites at the end outcome will be loss of hundred of dollars.
PPC STRATEGY STEP that will be implemented during the process:
Content marketing is the backbone of digital marketing. We have the best team of content experts who have many years of experience in content curation. We create engaging, SEO friendly, customer focused and solution based articles and posts to draw customer attention in overall.
Our content marketing strategy is inbound and helps customers to find you; so you don’t have to worry finding customers.
We suggest an integrated content marketing strategy to organize your online efforts, promote your site, and improve your site’s importance. All of your internet marketing activities can (and should) work together. Here’s how it’s designed
The first part of a content marketing strategy is to make sure your brand messaging is consistent and engaging. We narrow down your core propositions and points of distinction to help bring your story to life and communicate your key benefits. To do this, we dive into your company and industry to understand your business goals before ever writing a word. The discovery process includes:
The next step is bringing your marketing vision to life with the strategy, resources and schedule required for success. Content marketing plans include:
SEO Keyword Research
As your marketing partner, we continually leverage results and evolve your content marketing plan over time. Reviewing real data regularly allows us to recommend changes or enhancements to make sure your messaging resonates with target markets while keeping your content fresh and effective. What’s working now might not be as effective in six months, and that’s why we evaluate and evolve. It’s the only way to continually grow and keep delivering spectacular results.
Press Release
A Press Release is an official statement issued to newspapers giving information on a particular matter.
A well-written press release should contain embedded links to key web pages on your site. Then, when it is distributed through a press release distribution service and is syndicated and posted on numerous third-party websites and blogs.
SEO press releases can help your website achieve higher search engine rankings for its most important keywords
SEO press releases can improve your site’s popularity by encouraging inbound links from news sources, blogs, and other social media venues.
Press Release Sites:
App Store Optimization (ASO) is the science behind helping relevant users discover your mobile app in an app store such as Google Play, iTunes or Blackberry World, and inducing them to download it.
With over 1.6 mn mobile apps scrambling for attention and 50-60% of all apps being found through app store searches, this undoubtedly remains the single largest corridor for app discovery. Not only do these statistics echo the need for App Store Optimization, they also reveal that ASO is more than just an important cog in the wheel of a Mobile App Marketing strategy.
Title Optimization
To rank any app on Google Play and Play store, your must have unique name which is equivalent to Page Title in SEO. When, we search for “river comics” in Google Play then we see One app with river comics name, so here it becomes really important to make your app to stand out from your competition, and avoid people getting confused and downloading the wrong app!
Here are the few tips to make your app name unique….
App description plays key role to rank your website for relevant queries and call-to-action by users. There is a 4000 character limit on description but only the first 3 lines of your app store description are directly visible, along with your app icon.
Here are few points to make your App description better…
As river comics website states about App Service. then below mentioned keywords are good to target for both play store and website. Here are the keywords …
Examples of App which have good description…..
Facebook
App Promo Video
There is no doubt that Videos are more engaging than Images or screenshots. Now both Google Play and App Store both support videos in your apps to better describe functionality and benefits. The best part is that since Google owns YouTube, adding your promo video is as simple as uploading your video to YouTube and adding it to your app profile for Google Play Store.
Tips for Google Play Store
Ratings Prompt:
Simply put, a ratings prompt is a proactive in-app message that asks people to rate your app. Ratings prompts typically look like the screenshot on the right and provide three response options:
What will do the following activities for Revv App optimization:
On-Metadata
App Title & Description Optimization: Writing a good app store title and description is all about keeping it simple and getting straight to-the-point. We will review app title, descriptions and optimize.
App Screenshots Optimization -One of the most important aspects of marketing your app on Google Play and Apple’s App Store is to use high-quality screenshots. We will review and suggest accordingly.
Keywords Optimization - A common mistake that app marketers make is to target keywords that get the most searches. We will review keywords and suggest best for the app optimization.
Increase Good Reviews - Similar to ratings, you want to ensure that the reviews your users write about your app are positive. These reviews will help increase your conversion rate from app page views to downloads.
Increase App Downloads - This is the last piece of the puzzle. The more downloads you get for your app, the higher chance someone else will download it, which looks good in the eyes of the bots ranking your app. It works like a domino effect—do all of the things listed above, get more downloads, see higher rankings.
Webmaster Errors - We will check errors in Webmaster tools so you can fix them to make app error free.
Link Building and Branding: We will do the following activities for link building and brand promotions:
Google search console is a good example of search engine. Bing, Yandex and Yahoo simultaneously have similar engines responsible for web page crawling and finally revealing the results to organic searchers.
How can we help your business with our professional SEO services? We have an overabundance workforce of skilled SEO experts who delights in different areas of search engine optimization. With the utmost aim of ensuring that your products and businesses are not only advertised on your websites -- but are also visible to the right set of audience.
- Keyword and Optimization Strategy
- Search Engine Optimization (SEO)
- Content Marketing
- Email Marketing
- Social Media Marketing
- Google Analytics
- Strategic SEO and PPC Campaign management
We are the top provider of expert social media marketing services. We have over years in delivering social media services, and a long list of satisfied customers. We will be happy to provide additional references upon request.
Our goal is to provide a comprehensive social media program that integrates smoothly with other marketing and advertising programs and messaging, whether online or on other media.
The Provider will not engage in posting inauthentic reviews on review sites like Yelp and Yahoo as part of the social media program. Such activities are generally considered unethical and not part of legitimate social media work. The Provider will, however, assist in creating or improving descriptions of the Client’s business available on these sites.
Social Media Optimization is used to increase service awareness and loyalty through the recommended usage of social media platforms such as Twitter, Facebook, and Blogs. An integrated process builds strong customer relationships and solid business branding creating additional value for customers and their businesses. Your social media should be intertwined with your website and be focused on your target market.
In addition to branding your business, social networks play an important role in achieving good search engine rankings and creating user loyalty. It's incredibly important to create and maintain your presence in an ever-fluid social network environment.
*Our Company will set up and spend the first 30 days managing this campaign.
- Post all the latest news and updates about Personal Emergency Services on the Facebook page.
- Communicate the message and vision clearly and in sync with the audience.
- Share all the recent and upcoming events and invite people to response on the same.
- Share information, pictures and videos of pastimes, videos related to Personal Emergency Services.
- Ensure a mobile friendly page as a significant amount of traffic is through mobile phones.
- 1 instagram post/day along with the profile maintenance.
- Liking and responding to various posts and reactions.
- Choosing relevant hashtags to increase search based engagement.
- Optimizing the profile for the better SMO and Audience engagement.
- Promote and discuss the latest updates about personal emergency services to keep the visitors updated, influenced, energized.
- Sharing videos, pictures, and other real estate events and invite opinion and audience reactions
- In addition, record videos of satisfied customers and post their positive views. Comments on other relevant Posts of customers and competitors.
Be a “tour guide” for prospective visitor. Show off what there is to do for the success of campaign.
- Pinterest offers an effective way to highlight your main goals out of the campaign. Always include the link to your website.
- Online reputation management by posting positive reviews and catchy one liners.
- Target the digital nomads by keeping touch with their latest blogs and encouraging them to write about the services.
- Wishing the customers on every festival, using innovative and attractive banners
- Sharing Pictures and Video regularly to keep the visitors engaged.
- Track the list of relevant conversations and reply to all the raised queries and findings.
- Retweeting the follower’s tweets to build a long term relationship (CRM).
- Capturing Attention. Nothing beats a creative YouTube video to captivate an audience.
- High Traffic Volumes. The estimated over 60k unique visitors each month accessing YouTube provides the best opportunity for your spreading the message to reach millions of people that all have the potential of becoming contributor for the campaign.
- Multiple Video Marketing Channels. Creating and posting a YouTube video is a powerful asset to any online marketing strategy. The mass appeal of this social medium alone makes it the perfect ground for staging a message.
- Search Engine Rankings. Search engine, Google owns YouTube – and with good reason. Google acquired the social media giant as part of its overwhelming influential search and social media online presence. Used together, it is one of the most expansive and powerful of all the social media marketing strategies. This is because YouTube videos are ranked high on Google’s search pages routinely.
PPC is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to "earn" those visits organically. If you are just getting started with PPC campaign it should be more specific in the term of goals, keywords, targeted audience etc, than organic SEO. For example targeting wrong keywords will target wrong people/websites at the end outcome will be loss of hundred of dollars.
PPC STRATEGY STEP that will be implemented during the process:
- Step 1 - Business Analysis
Initially, we will analyze and understand different aspects of the business. Some of the aspects are as follows: - Product Analysis
- Demography Analysis
- Targeted Audience
- Targeted Platforms
- Step 2 - Competitor Analysis
In this step we will analyze and filter all those websites that are already ranking and to which degree, for the same keywords you are targeting. - Step 3 - PPC Account Create
A Google Adwords account is required to run PPC ads and therefore we will setup a Google Adwords account. - Step 4 - Budget Analysis
It is that part where we have to figure out how much we can spend on a particular ad campaign and it requires Keyword Analysis and Search Volume on the keyword we are targeting. - Step 5 - Keyword Analysis According to Budget
Once we have decided the budget we can go for analyzing the keywords required to be targeted. - Step 6 - Campaign Creation
Once we have the budget & keywords we can move ahead and create a campaign. We will create campaigns according to the keywords we have selected. - Step 7 - Landing Page Optimize
Depending upon the keywords we will target the landing page for the campaign so that when the user clicks on the ad will reach the same landing page as we have chosen. - Step 8 - Ads Creation
We will then create an advertisement and will choose one of the types of ads possible in Google Adwords. We can go for any of the below listed ads. - Step 9 - Target Location
- As per the location of your business we will initially target US location and then we will move ahead to other locations as per your suggestions.
- Step 10 - Google Shopping
We will also put up a google shopping ad for your website and its products to market them through the google merchant platform. - Step 11 - Google Merchant Account Creation
For achieving the desired results and creating a shopping ad with google we will be requiring a Google Merchant account. It is a different account than Google Adwords and is required to get all your products listed with Google. - Step 12 - Maintain Quality Score of Ads and Keywords
To maintain the quality score of our Ad we need to relate our keyword with the ad title, description and landing page. - Step 13 - Maintain Ads Positions
We have to maintain our Ad position on a daily basis by optimizing the keyword, Ad title, description and the landing page. It is important to create an Ad that relates to the keyword and the landing page. This results into a good quality score which is always considered by Google to provide a good position to such Ads. - Step 14 - Adding Negative Keyword on the Basis of Daily Search Terms
We have to optimize the lists of negative keywords on day to day basis of search just to save our spends on the irrelevant keyword searches. It is very important to update this list just to rule out the chances of possible loss of money that happens when the Ad is shown in the search of irrelevant keywords.
Content marketing is the backbone of digital marketing. We have the best team of content experts who have many years of experience in content curation. We create engaging, SEO friendly, customer focused and solution based articles and posts to draw customer attention in overall.
Our content marketing strategy is inbound and helps customers to find you; so you don’t have to worry finding customers.
- Plan content that leads people through your sales funnel.
- Produce various types of content. (Recommend client to produce the content)
- Publish content on your own site or blog, and on other relevant sites.
- Promote content through social media, email, and advertising.
- Discover
The first part of a content marketing strategy is to make sure your brand messaging is consistent and engaging. We narrow down your core propositions and points of distinction to help bring your story to life and communicate your key benefits. To do this, we dive into your company and industry to understand your business goals before ever writing a word. The discovery process includes:
- Needs Assessment
- Competitive Analysis
- Content Audit
- Goal Setting
- Buyer Personas
- Plan
The next step is bringing your marketing vision to life with the strategy, resources and schedule required for success. Content marketing plans include:
SEO Keyword Research
- Editorial Production Calendar for premium content like blogs and social media
- Editorial Content Strategy mapped to your buyers’ sales cycle for Lead Gen Offers
- Measure
- Evaluate Traffic Analytics (blog success, site visits, page visits, keyword progress, engagement, etc.)
- Review ROI (leads generated, sales improvements)
- Report on Findings (monthly call/meeting to review results and evaluate success)
As your marketing partner, we continually leverage results and evolve your content marketing plan over time. Reviewing real data regularly allows us to recommend changes or enhancements to make sure your messaging resonates with target markets while keeping your content fresh and effective. What’s working now might not be as effective in six months, and that’s why we evaluate and evolve. It’s the only way to continually grow and keep delivering spectacular results.
Press Release
A Press Release is an official statement issued to newspapers giving information on a particular matter.
A well-written press release should contain embedded links to key web pages on your site. Then, when it is distributed through a press release distribution service and is syndicated and posted on numerous third-party websites and blogs.
SEO press releases can help your website achieve higher search engine rankings for its most important keywords
SEO press releases can improve your site’s popularity by encouraging inbound links from news sources, blogs, and other social media venues.
Press Release Sites:
- 24/7 Press Release
- Newswire
- PRWeb
- eReleases
App Store Optimization (ASO) is the science behind helping relevant users discover your mobile app in an app store such as Google Play, iTunes or Blackberry World, and inducing them to download it.
With over 1.6 mn mobile apps scrambling for attention and 50-60% of all apps being found through app store searches, this undoubtedly remains the single largest corridor for app discovery. Not only do these statistics echo the need for App Store Optimization, they also reveal that ASO is more than just an important cog in the wheel of a Mobile App Marketing strategy.
Title Optimization
To rank any app on Google Play and Play store, your must have unique name which is equivalent to Page Title in SEO. When, we search for “river comics” in Google Play then we see One app with river comics name, so here it becomes really important to make your app to stand out from your competition, and avoid people getting confused and downloading the wrong app!
Here are the few tips to make your app name unique….
- Start with your Brand Name
- Include keywords - relevant keywords people often search for, but other apps in your niche aren't using
- Keep your app name short - Your ideal app name length depends on the category itself.
- Prioritize first 25 characters - Google allows to have 255 characters in Title but only 25 characters appear in an app store search listing page so it becomes really important, you should frontload your most descriptive words at the beginning of your name.
App description plays key role to rank your website for relevant queries and call-to-action by users. There is a 4000 character limit on description but only the first 3 lines of your app store description are directly visible, along with your app icon.
Here are few points to make your App description better…
- Make sure your description conveys what your app is about in the first 10 words.
- Use bullet points and short sentences.
- Highlight the USP of your app in the first two sentences.
- Make a list of the features users will care the most about and create 3-5 main headings explaining why they hire Revv self drive cars.
- Highlight single-line excerpts from app reviews.
- Provide an easily accessible e-mail for questions and support
- Smartly use relevant keyword in your App description to rank it better
As river comics website states about App Service. then below mentioned keywords are good to target for both play store and website. Here are the keywords …
- Send direction App
- Share Direction App
- Sharing invitation App
- Digital Invitation
- Meet My Map App
- Live location chat
- Get Together
- App to Meet
- Made Meeting
- Location sharing app
Examples of App which have good description…..
App Promo Video
There is no doubt that Videos are more engaging than Images or screenshots. Now both Google Play and App Store both support videos in your apps to better describe functionality and benefits. The best part is that since Google owns YouTube, adding your promo video is as simple as uploading your video to YouTube and adding it to your app profile for Google Play Store.
Tips for Google Play Store
- Keep your videos short (30 seconds to 2 minutes) and focus on the most compelling features first.
- If you have a device running Android 4.4 Kitkat or above, use the ADB shell command screen recorder to capture video directly from your device.
Tips And Tricks for Google Play Store
- Filter Apps Content
- Redeem Your Gift Card & Promotional Code
- Download App From Web Play Store
- Video Length upto 30 seconds
- Composed primarily of device-captured footage
- Resolution are different for iPad, 5 Series and 6 Series
Ratings Prompt:
Simply put, a ratings prompt is a proactive in-app message that asks people to rate your app. Ratings prompts typically look like the screenshot on the right and provide three response options:
- RATE THE APP - Selecting this option will launch the app store, allowing people to sign in and leave a rating or review.
- REMIND ME LATER - Choosing this option will dismiss the prompt for the time being and display it again at a later time. People who click this option are typically open to supporting your app with a rating or a review but are too pressed for time to do so in their current session.
- NO THANKS - Selecting this option will dismiss the prompt and tell the app that you do not want to be seen the prompt again – at least in the near future or until the next update.
What will do the following activities for Revv App optimization:
On-Metadata
App Title & Description Optimization: Writing a good app store title and description is all about keeping it simple and getting straight to-the-point. We will review app title, descriptions and optimize.
App Screenshots Optimization -One of the most important aspects of marketing your app on Google Play and Apple’s App Store is to use high-quality screenshots. We will review and suggest accordingly.
Keywords Optimization - A common mistake that app marketers make is to target keywords that get the most searches. We will review keywords and suggest best for the app optimization.
Increase Good Reviews - Similar to ratings, you want to ensure that the reviews your users write about your app are positive. These reviews will help increase your conversion rate from app page views to downloads.
Increase App Downloads - This is the last piece of the puzzle. The more downloads you get for your app, the higher chance someone else will download it, which looks good in the eyes of the bots ranking your app. It works like a domino effect—do all of the things listed above, get more downloads, see higher rankings.
Webmaster Errors - We will check errors in Webmaster tools so you can fix them to make app error free.
Link Building and Branding: We will do the following activities for link building and brand promotions:
- Press Release
- CPI (Cost-per-Install) Campaigns - Run Campaigns on Twitter, Facebook and other social media websites.
- Content marketing such as personal blogs
- Video sharing
- Infographic Submissions
- Email Marketing
- PPC Advertising
- Share offers or discount
- Social media optimization
